The Football League will be on the lookout for a new title sponsor throughout the 2012/13 season after partner NPower decided to opt out of renewing it's sponsorship at the end of the season.
 |
| NPower sponsorship as of the 2013/14 season will be no more. |
The utility provider signed a three-year deal back in 2009 worth £21m as it looked to position itself as a positive energy provider in the minds of the football community. Since then, the company has had a change in directorship as then marketing-director Kevin Peake left NPower last year, leading to speculation around the decision against renewal. Incidentally the change of leadership meant a change in company brand positioning.
It is understood recently appointed top marketer Debbie Britton oversaw a thorough brand and strategy review upon assumption of her post. The results of their findings effectively produced the collective agreement within the energy company for the necessity to move it's marketing 'in a different direction'.
The Football League's chief commercial officer Richard Heaselgrave is now free to negotiate with other brands after the period of negotiable exclusivity between NPower and The Football League has now expired.
Previous title sponsors of the Football League since 1993 have been Endsleigh Insurance (1993-1996), Nationwide (1996-2004) and Coca-Cola (2004-2010).
CLD.
@callumldraper
No comments:
Post a Comment