Following an abundance of British Cycling success at London 2012, spearheaded by the performances of Bradley Wiggins, all-rounder franchise Halfords have recorded record bike sale increases in the second quarter.
Of course, sales increases were expected in specific areas as a result of the games, of which associated companies may/may not have budgeted for, yet Halfords recorded a near 15 per cent rise (14.7%) in bike sales figures in the second quarter of the financial year alone surely surpassing all expectations!
Timely launched brands such as the Victoria Pendleton and Chris Boardman ranges, matched with excellent staff knowledge in store are notable explanations for the rise. It is these features that those in high positions within Halfords will be looking to maintain and improve upon in the upcoming months as the legacy continues. The Pendleton range in particular stands out as a brand launched purely off the back of the Olympics, aiming to encourage women to participate in cycling at the most basic of levels. The range is advertised by Pendleton wearing dress, showing that the ladies can act and be natural whilst taking part in the sport.
The news will come as a delightful reprieve to Halfords who, following the resignation of chief executive David Wild based on a profit warning issued following record levels of rainfall affecting sales of outdoor products earlier on in the year, were clearly in search of some good news! Luckily it arrived and long may it continue!
CLD.
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