Schalke 04 have taken an interesting insight into a method of motivating their players by taking to social media site Twitter to showcase tweets encouraging their stars.
LCD screen's can be found throughout their training base with stirring tweets acting as constant inspiration to the players, coaches and staff alike. The screens are surrounded by the club's branding in a technique that could be used to encourage the players to become autonomous in their feelings towards the club, and thus intrinsically believing and understanding what the club and it's heritage stands for.
It would be interesting to know whether the tweets are moderated to ensure only the 'right sort' of tweets reached the players, or if they are left leaving the players free to interpret any tweet themselves, as with any club, a certain amount of abuse can be found in the small corners of the twittersphere.
This is just one of the many examples Schalke provide of how getting the little things right throughout the club can make a big difference in getting things right on the pitch as they currently sit high-flying in 3rd position in the Bundesliga.
Good to see Twitter being put to good use in the media, and not to criticise and single out players on what they have/have not said (and subsequently deleted!) - well done Schalke 04!
CLD.
@callumldraper
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